RDC

An award-winning Product Designer who 💜s creating products with empathy. Ex-New Yorker. Currently in Berlin.

Foodora Curated Lists

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Re-imagined the search and discovery experience for the users and provide them with a more personalized list of options to choose from.

 

Role

Product Design (UI/UX)

Strategy

User Research

 

Impact

Significant conversion rate uplifts after the launch. 

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Foodpanda Global Listing

Designed a global restaurant tile solution for foodora and foodpanda brands to accommodate their needs and expectations in 21 countries around the world.

 

Role

Product Design (UI/UX)

Strategy

User Research

 

Impact

This project is currently in development, however MVP performed better and there is a slight improvement on micro conversion from restaurant listing to menu page.

 
 
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Foodora Ratings & Reviews

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Reimagined the ratings and reviews feature for end-to-end food delivery services across 21 countries.

 

Role

Product Design (UI/UX)

Strategy

User Research

Impact

This project is still under production for the full flow integration. MVP already has improved rating and review conversion rates dramatically.

 
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Foodora Partner Solutions

Designed a newly build native app for the foodora partners across the world with the focus on order processing experience

 

Role

Product Design (UI/UX)

Strategy

User Research

Impact

Reduced vendor calls

Higher NPS score

 
 
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Foodora Redesign

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Redesigned the restaurant discovery experience with a refreshed UI in order to help users find food quickly at the moment of craving.

 

Role

Product Design (UI/UX)

Strategy

User Research

 

Impact

Improved engagement on listing page

Increased micro-conversion rate

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Riyaz Redesign

Redesign of a vocal traning app to increase the usability and engagement for the young students

 

Role

Product Design (UI/UX)

Strategy

Impact

Increased usability

Increased app ratings and downloads

 
 
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Tommy Hilfiger USA

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I managed to work on several projects for at Tommy Hilfiger USA, to improve the connection between content and commerce

Design of the Tommy Hilfiger Blog

Redesign of the Tommy USA Homepage

Visual Commerce Integration to tommy.com

 

Role

Product Design (UI/UX)

User Research

 
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Tilda Content Experience 

Transform Tilda Rice corporate website into a destination for healthy living and eating by providing rich content about food, recipes and wellbeing.

 

Role

UX Design

User Research

Strategy

Impact

Increased traffic and engagement

Increased traffic on recipe content

 
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