Foodora Partner Solutions
Foodora has strong ties with their local restaurant partners. Our vision is to empower them to fulfil their responsibilities to foodora through thoughtful product design and technology by considering the mutual interests.
In order to achieve this, we brainstormed heavily on how to better optimize their workflow, and logistics management in a much smoother way without too much back and forth with the stakeholders. Even though we planned a full re-design project for the tablet app, we prioritized some important tasks that they tackle on a daily basis: Order processing flow.
Improved clarity of the order processing flow by reducing the number of recurring inquiries to partner operations and increased NPS scores on the app.
Could we empower our partner stakeholders to fulfil their daily tasks?
How do we provide a better order processing flow?
How can we provide a usable and accountable app by design?
Product Design (Research, Strategy, Implementation)
1 Product Designer, 3+ Engineers, Product Manager
Key insights & Pain Points
Employees care about having the app is easy to use, reliable and not causing them problems beyond their onsite responsibilities in the restaurant. In order for employees to accomplish the key task through our app, we focused on making the answers clear to three main questions with our design solution.
How do I receive and accept an order?
What if I am unable to fulfil an order?
How do I escalate my concerns/problems?
Conducted surveys with 2000 people, visited 3 local restaurants
Sketches for the new order processing experience
User Testing & Iterations
Based on the testing sessions, we iterated few things (button sizes and information hierarchy on the order accepting card) and validated the clarity of the new navigation and layout.