RDC

An award-winning Product Designer who 💜s creating products with empathy. Ex-New Yorker. Currently in Berlin.

Foodora Redesign

Redesigned the restaurant discovery experience and UI to help the users find food quickly at the moment of craving.

 

Role

Product Design (UI/UX)

Strategy

User Research

 

Impact

Improved engagement on listing page

Increased micro-conversion rate

 
 
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Foodora Curated Lists

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Re-imagined the search and discovery experience for the users and provide them with a more personalized list of options to choose from.

 

Role

Product Design (UI/UX)

Strategy

User Research

 

Impact

Improved user engagement on listing page

Increased micro-conversion rate

Foodora Partner Solutions

Designed a newly build native app for the foodora partners across the world with the focus on order processing experience

 

Role

Product Design (UI/UX)

Strategy

User Research

Impact

Reduced vendor calls

Higher NPS score

 
 
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Foodora Ratings & Reviews

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Role

Product Design (UI/UX)

Strategy

User Research

Impact

This project is still under production for the full flow integration. MVP already has improved rating and review conversion rates dramatically.

 

Riyaz

Redesign of a vocal traning app to increase the usability and engagement for the young students

 

Role

Product Design (UI/UX)

Strategy

Impact

Increased usability

Increased app ratings and downloads

 
 
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Stilnest Navigation

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Reimagine the experience of discovery of content and commerce for an influencer market place. 

 

Role

Product Design (UI/UX)

Strategy

User Research

 

Impact

Received increased qualitative feedback about the clarity of the flow. 

Tommy Hilfiger

I managed to work on several projects for at Tommy Hilfiger USA, to improve the connection between content and commerce

Design of the Tommy Hilfiger Blog

Redesign of the Tommy USA Homepage

Visual Commerce Integration to tommy.com

For more details you can reach out to me.

 

Role

UI/UX

Research

 
 
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Tilda

Transform Tilda Rice corporate website into a destination for healthy living and eating by providing rich content about food, recipes and wellbeing.

 

Role

UX Design

User Research

Strategy

Impact

Increased traffic and engagement

Increased traffic on recipe content

 
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