Client

Tommy Hilfiger

Challenge

Tommy Hilfiger aims to increase online sales by connecting with the consumers with a playful and personalized way while staying true to the brand promise.

Solution

Tommy Hilfiger partnered with Olapic, a visual commerce platform to integrate user-generated content to enable direct shopping experience and connect with the consumers in a more interactive way.

My Role

Research & Strategy, UX/UI, Interaction Design


Visual Mockups

 

 

Content Placements

Photo Uploading Process

 

Desktop Views

 

Content Hub

 

 

You can take a look at Tommy Hilfiger USA website for the live versions.