Tommy Hilfiger aims to increase online sales by connecting with the consumers with a playful and personalized way while staying true to the brand promise.
Tommy Hilfiger partnered with Olapic, a visual commerce platform to integrate user-generated content to enable direct shopping experience and connect with the consumers in a more interactive way.
Research & Strategy, UX/UI, Interaction Design
Photo Uploading Process
You can take a look at Tommy Hilfiger USA website for the live versions.