Tommy Hilfiger


Tommy Hilfiger aims to increase online sales by connecting with the consumers with a playful and personalized way while staying true to the brand promise.


Tommy Hilfiger partnered with Olapic, a visual commerce platform to integrate user-generated content to enable direct shopping experience and connect with the consumers in a more interactive way.

My Role

Research & Strategy, UX/UI, Interaction Design

Visual Mockups



Content Placements

Photo Uploading Process


Desktop Views


Content Hub



You can take a look at Tommy Hilfiger USA website for the live versions.