Pratt Institute asked us to design a future for under represented groups in New York City. The project involved an extensive research, defining target audience and scope, as well as designing the solution and execution strategy. Our goal is to drive change for better future for everyone and provide inclusive solutions for our societies.
We designed a dog walking service, “Therapups” that integrates regular pet therapy visits to elderly people in their units. Therapups aims to offer a future-shaping solution for a target invisible population to build strong communities and creative cultures. Therapups is the final project for "Design Futures: Theory & Practice" class in Design Management Program at Pratt Institute, 2014 - 2015.
The project won the award in Service Design category in Core77 New York Design Competition, where Joe Gebbia of Airbnb was in jury.
How might we design a better futures for elderly people who live in NYC?
How might we foster more opportunities for NYC residents to make more social impact?
Service Design, Research, UI Design
Dilara Neutze, Alaa Balkhy, Maxine Morris, Kara Schlindwein