Tommy Hilfiger USA

Challenge blog page should have a consistent experience and should encourage users to discover content about the brand and convert them into shoppers. Blog pages plays a critical role on boosting conversions.


I collaborated with creative studio for revamping the layout of blog for different content categories and provided insight into improving the UX within the content. It aims to improve product discovery, leverage brand consistency across content and commerce, while reducing the time spent on design & development.

Ribbon on top of the page that consist of the latest blog posts, which enables easier discovery.